Friday, January 15, 2016

4 things shoppers do with mobile devices in a store

Author: YI Mobility

If you own a small business you've probably seen your customers using mobile devices in your space. Whether its diners searching through menus with smartphones in hand or shoppers walking aisles with their heads down reading a small screen, Internet Retailer shared an InReality report that found 75 percent of customers use a mobile device while visiting a physical retail location.
Some people may believe the use of phone or tablets serves as an obstacle between consumers and businesses, but if a location has the right solutions it can use this technology trend to its advantage. Working with mobile benefits allows you to provide optimal service to your customers through physical and digital best practices. Here are four mobile consumer activities you have to prepare for:
1. Comparative pricing
EMarketer reported the primary reason millennial shoppers use smartphones while in a business location is to comparative shop. When a young shopper sees a product they like, they'll use their mobile device to search online for a better price or other variants of the product.
You need to get ahead of your customers. Before you put a product on display, you should do a quick search online to see what your customers will find when they comparative price in store. Keep in mind, many searches are location specific, so they often will bring up other stores in the area.
Knowing what's available allows you to communicate the reasons for your prices. If you offer lower prices than local or the most popular competitors, you should encourage in-store mobile use. If you're prices are bit higher, than you know to emphasize other benefits like convenience, selection, quality, service or discounts.
2. Researching product and business information
Sometimes product packaging doesn't deliver enough information. Modern savvy consumers want to search their smartphones for information directly from the business that creates the merchandise and other users who post reviews online. They'll look for stuff that businesses won't say like if the item has a history of breaking or doesn't perform as advertised.
Once again, you need to discover what the customers will find. When sales clerks talk with customers they should be familiar with what information the shopper already has. Employees can also track customer comments and online discoveries, so they know what answers the business needs on the ready. For example, diners often search for health aspects of certain dishes, enough requests for specific details may encourage restaurants to list calorie counts next to meal choices or you might send out online messages advertising healthy eating options.
Collecting consumer data helps you determine what information is most critical for marketing content and in-store signage.
3. Social Sharing
Online reviews will also include your store. You need to encourage positive ratings on popular social media business appraisal sites. Loyalty programs, optimal service and a fun atmosphere can foster positive perceptions that can extend to Internet comments.
Customers will write reviews of their in-store experience while they are still in your business. If you start to feel an interaction is spiraling downward, the negative effects may last longer than the singular occurrence if something isn't done. You need to be aware shoppers communicate their preferences and complaints with their friends using their mobile devices.
This means you can earn a free form of marketing content by encouraging shoppers to share their positive visits with their online contacts. This can be as simple as suggesting they take a picture of an outfit and ask their friends on Instagram how it looks, or it can be an official incentive program that rewards shoppers and diners for their social shares.
4. Looking for deals
Shoppers will use their mobile devices to find special deals. A Shopatron eCommerce Study discovered consumers shop with their smartphones to scan QR codes and take advantage of other special discount programs - this was the most popular option for use after comparative shopping and gathering different sources of product information. The report found that consumers don't like specific company apps as much as general services to help find deals and local stores.
Businesses can use specialized technology like beacons to send discounts straight to a customer's phone, rather than forcing them to find them on their own. If a shopper or diner uses their phone to search for deals, a business with a beacon device can broadcast general deals or send specialized promotions to individual customers based on their past consumer activities.


When to ditch your customer loyalty program for a better one

Author: YI Mobility

Many consumer loyalty programs have been proven to work, but not all of them. Experian marketing found 72 percent of companies who use some form of discount reward systems see a return on their investment. What happens with the remaining 27 percent?
You don't want to waste time and resources on a loyalty program that doesn't motivate spending and return visits. There are indications that you need to make adjustments to your current system, and then there are signs you need to completely start over.
You have plenty of members but no insight
It may seem counterintuitive, but the problem with your loyalty program might be too many members; at least, more subscribers than your current system can keep up with. The Wise Marketer Blog said many stores launch a loyalty initiative with great recruitment techniques but no strategies for data collectionand membership management.
Being unable to track your customers means you have no idea which ones come back and which sign up but never follow through. Instead of pouring all of your resources into attracting members, you need to make some effort to monitor, manage and satisfy the loyal shoppers you already have.
Investing in a loyalty program that shows when a consumer redeems rewards or makes a purchase, helps you measure the success of your program. What's better is a flexible solution that provides automatic, mobile and centralized performance. If you don't have a system in place to use the information generated by a loyalty program, you have no idea if it works and what you can do to keep members using the service.
Your employees can't even understand it
How many sentences does it take to explain your loyalty program? More importantly, can clerks explain the advantages concisely and quickly while performing a transaction with a customer? Not only will a simple loyalty program attract new members, it will prevent consumers from forgetting what to do and not getting their rewards.
Employee programs are not a single purchase, they are an ongoing service customers have to sign up for, so you have to continuously demonstrate value. While the subscription is free, said shoppers feel like they invest time and effort into programs, which means they want a return on their activities.
A simple point-based system or mobile performance are great ways to keep a loyalty program convenient and easy. You might find a way to give shoppers power so they can dictate how they would like to use the service. This way, they feel like loyalty is on their terms instead of running through a complicated maze.
Your loyalty program is an island
A shopper loyalty program can't exist on its own. The membership promotions must come from your brand's central message. Anything your store or restaurant uses to communicate with customers must be consistent with marketing, in-store service and consumer care practices.
For example, if you want to offer a punch card, the design and coloring should be the same as the patterns on your print advertisements or social media pages. This is sometimes a problem when loyalty programs are supplied through third parties. While a promotional partner can offer technology and consumer expertise experience, you also have to find a provider with a flexible system that allows you to design your own messages and online materials.
You don't have a formal system in place
If you just offer a physical punch card, it might encourage returning shoppers, but it won't supply you with any other benefits. A formal solution - preferably one that uses digital tools - not only encourages loyalty, but makes sure you get insight from daily activities.
GI Insight, a market research company, found 76 percent of shoppers expect credible businesses to provide a formal loyalty program, according to Chiefmarketer. Most consumers want stores to offer specialized promotions and will gladly let businesses track their in-store activities through technology like mobile beacons to create unique messaging and discounts. If a business doesn't take part in such a program it misses out on learning from its historical data and might appear prehistoric to consumers.
Instead of offering a small loyalty incentive along with quality service and excellent products, the program should be integrated into the business's entire infrastructure. A loyalty system isn't just a tool, it's a great way to create a customer-focused business.


Monday, January 4, 2016

Stop wasting money: 4 shopping tricks for consumers

Author: YI Mobility Inc.

Shopping can be fun. Visiting your local marketplace in search of an exciting outfit, necessary supplies or other purchases isn't a chore for many people, but rather an entertaining diversion similar to pursuing a trophy. If you want to be a successful hunter, and ensure the cost of your activities doesn't outweigh the benefits, you have to avoid wasting money on bad consumer habits. Here are four strategies for getting the most value on your shopping trips:

1. Know what you already have
Have you ever bought groceries only to end up with two cartons of milk because you forgot to check your refrigerator? Before you go out shopping, Popsugar, a lifestyle blog, suggested you take a quick inventory of the supplies you're looking to replenish. You should also take a look at the belongings new purchases may compliment.

Handy mobile devices can make this process simpler. You can take a picture of cabinets and fridge shelves to see how much food is left. Try shopping with photos of your favorite clothing items to ensure accessories or other pieces will match your ensemble.

2. Set a limit
You want to make sure you only spend as much as you can afford. When planning a shopping trip you should take time to look at your bank account and have a strong grasp of your current finances. If you're out shopping, take a second to check your balances on your phone.

Documenting your limit helps you keep it in mind and prevents you from constantly moving your financial restrictions higher as you shop. Bankrate advised consumers to withdraw their available limit in cash and banning the use of credit cards on afternoon shopping sprees.

3. Avoid taking too many trips
Making lots of little trips to stores can start to add up. The Lifehacker advice site warned shoppers against buying lots of small snacks when they can save money by buying in bulk. People often feel the need to buy something every time they visit a store. If you have this habit, you may want to limit your trips to the market.

You can schedule your shopping trips like events. This gives you time to prepare your finances and lists. It also provides you with a chance to make large purchases that will last for some time.

4. Join a loyalty program
You should find stores in your community that offer consistent value and service. There's nothing worse than spoiling a shopping trip with frustrations from poor customer care or shoddy merchandise. Settling on favorite locations - especially for food or other supplies you must continuously buy - gives you a dependable source for shopping satisfaction.

When you do visit the same store numerous times, you should profit from your loyalty by joining a discount program. Every trip to your favorite business can earn deals, free merchandise or specialized service if you find a store with a membership offer.

You want to find a loyalty program most convenient to you. Many shoppers lose money by forgetting punch cards or coupons at home, so see if you can find a business that will let your redeem points online or through your mobile device.