tag:blogger.com,1999:blog-19856918881910944602024-02-18T20:30:32.372-08:00YourRewardsZone BlogAnonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-1985691888191094460.post-34935507466940601322016-04-14T17:06:00.001-07:002016-04-14T17:06:43.473-07:005 ways to start an in-store visit the right way<div dir="ltr" style="text-align: left;" trbidi="on">
Author: YI Mobility Inc.<br />
<br />
Every person who walks into your business is an opportunity. You want
to make sure your store demonstrates acknowledgment of individual
shopper value from the start. Here are five ways you can greet shoppers
and put them in the mood to buy:<br />
<strong>1. Message people in your area</strong><br />
It's great if people are excited to walk into your store. You can build
enthusiasm - and increase foot traffic - by using a promotion solution
that sends particular messages for the day. Try and develop a loyalty
program delivering online promotions about particular benefits to
shopping at certain times.<br />
By sending communications through
email, social media channels or text messaging, you can greet local
customers long before they enter your store.<br />
<strong>2. Keep the sidewalk clean</strong><br />
When a customer pulls up to your parking lot, your business should be
appealing as soon as he or she sets eyes on it. The Eliot Management
Group, a small-business partner, suggested <a href="http://www.e-mg.com/blog/2014/06/06/draw-customers-in-with-an-appealing-store-front/" target="_blank">keeping your storefront simple</a>, attractive, well-lit and clean. Your windows should shine and your sidewalk should be garbage free.<br />
Depending
on your area, this may mean investing time and resources to removing
obstacles for sidewalk shoppers. You have to shovel snow, clear away
leaves and de-ice walkways if you want to prevent people from avoiding
your sidewalk.<br />
<div style="float: left; margin: 10px!important; min-height: auto!important; padding-right: 3px; width: 100%!important;">
<img alt="High-pressure hoses can remove grim and other unsightly stains." class="CToWUd a6T" height="auto" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEiuRnzLRz1B4bPLXSSapiRurg1C_dfXN403IfErFbjG2Jow7j8cbFxDBUCfrHJVYBmRw2UTiPRpKiGXo0Ekrwst7dc7PbmAC423ru0AO4cktL8B3RrhhwJryDBGX-MzCq2I6c2XnjxgPS5rtyzpD_vFKjM90w=s0-d-e1-ft" tabindex="0" width="100%" /><u></u>High-pressure hoses can remove grim and other unsightly stains.<u></u>
</div>
<strong>3. Avoid cluttered windows</strong><br />
A window display can be a great attention getter, but you don't want to
do too much. If you have multiple promotional posters, then no single
one stands out. Shopify listed several pieces of advice for window
displays and they all revolved around drawing audience eyes <a href="https://www.shopify.com/blog/12706185-a-fool-proof-guide-to-creating-window-displays-that-turn-heads-and-drive-foot-traffic" target="_blank">to a particular focal point</a>.<br />
You
want your window display to communicate a single theme, narrative,
product or promotional sale. If you have more to say, think about using
other channels like beacon messages, sales clerks and social media
campaigns.<br />
<strong>4. Greet them at the door</strong><br />
There should also be someone at the front of your store that
acknowledges each shopper. This could be a friendly hello or an initial
inquiry into how a business representative can help. If an employee has
time, and the consumer seems receptive to conversation, a clerk can
begin with small talk or other pleasantries before talking about
promotions.<br />
This can be difficult on busy days, but an agent
should never give a shopper half their attention. An employee can't say
hello while working on something else, so maybe a smile and eye contact
will be enough. A small but focused greeting is better than a distracted
dismissal.<br />
<strong>5. Use beacons for special promotions</strong><br />
If sales agents are busy and need a minute before they can address
multiple customers, there are other ways to greet shoppers at the door.
When a store uses beacon technology, they can send an automatic message
to a person's mobile device as soon as they cross the threshold. This
might be a friendly hello or a special discount based on prior
activities.<br />
Shoppers who receives acknowledgment and special
treatment each time they visit a business will want to come back and see
what they'll get next time. It also means they start their shopping
visit off on the right foot.</div>
Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com0tag:blogger.com,1999:blog-1985691888191094460.post-31438451661389144052016-04-14T17:04:00.000-07:002016-04-14T17:04:02.936-07:00The benefits of small rewards in loyalty programs<div dir="ltr" style="text-align: left;" trbidi="on">
Author: YI-Mobility Inc.<br />
<br />
A ticket for a cruise is pretty expensive, so you probably assume
that it takes more than a free drink to convince someone to make a
purchase. However, The Los Angeles Times reported this is exactly what
might sway consumers <a href="http://www.latimes.com/travel/la-tr-cruise-20160228-story.html" target="_blank">debating multiple cruise line offers</a>.
Small rewards for loyal patronage can go a long way when customers can
depend on specialized treatment. If a company can't offer a free cruise,
it can promise customers they'll get more from membership sign-up than
without it.<br />
Small businesses and restaurants can learn from the
cruise example and invest in programs and systems that deliver
consistent rewards for loyalty as opposed to breaking the bank on big
ticket items.<br />
<strong>Small does not mean worthless</strong><br />
While you can make your loyalty program extremely convenient to join,
customers won't go through the effort - no matter how slight - of
subscription if they don't see value immediately. CRMsearch said <a href="http://www.crmsearch.com/loyalty-risks.php" target="_blank">irrelevant offers and lackluster benefits</a> were two of the reasons loyalty programs failed.<br />
Instead
of forcing customers to jump through multiple hoops in order to
eventually earn a large prize, you can give them a reward whenever they
make a purchase. This means patrons will understand what they must do to
earn rewards and will receive instant gratification every time they
perform an activity beneficial to a store or restaurant.<br />
<div style="float: left; margin: 10px!important; min-height: auto!important; padding-right: 3px; width: 100%!important;">
<img alt="A free cup of coffee is usually very persuasive. " class="CToWUd a6T" height="auto" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEhLHKgKVanByX8lSI7-o0lh9Lz2ZG21OPY5fuDFx1Lq4IlTrTBaQ_LEsV1esF13FQlKpWozdr0xcMJDmc3HSUGW-iTjvDENpt5xDPI1b1Z5uNxK1VOtUyqvs3I_3HxiAstE7hAIjp_gTz-gbVWI3_x2cDJy8Q=s0-d-e1-ft" tabindex="0" width="100%" /><u></u>A free cup of coffee is usually very persuasive. <u></u>
</div>
If you have a smart loyalty program that can track individual
shopper behaviors, you can increase the value of a small gift by giving
it more relevance. Minor discounts will be more appealing when they are
for items the customer routinely buys.<br />
<strong>The power of consistency</strong><br />
UPS research shared by EMarketer found <a href="http://www.emarketer.com/Article/What-Do-Shoppers-Want-Loyalty-Programs/1012351" target="_blank">61 percent of U.S. consumers</a>
join loyalty programs when they earn free products, while discounts
were the second preferred perk with 58 percent. Even though free stuff
is attractive, stores may be better off supplying routine discounts
instead of inconsistent flashy rewards.<br />
This means companies need a
solution for delivering consistent rewards. It may be as simple as a
punch card system, so shoppers can see their progress. You can also try
instantly delivering small discounts through beacon technology. A
digital solution is helpful because consumers won't lose or forget
physical cards and sabotage their own progress.<br />
When you can
monitor a loyalty membership program, you can see how rewards work.
Smart solutions allow you to automate promotion campaigns and program
rewards. If delivery is consistent, it not only saves you time, it
provides results free from variables. You can measure the exact
effectiveness of rewards of any size.<br />
<strong>Get creative with rewards</strong><br />
With the proper software system and digital loyalty programs you save
money and resources you can pass on to the consumer. This may mean more
rewards or bigger prizes, but either way the customer should get more
out of sign-up. With the extra time saved through automation, you can
devote time to thinking up new campaigns.<br />
It's great if digital
software tools are also flexible so stores and restaurants can change
campaigns according to customer feedback and new ideas. Small rewards
may seem more exciting if they reference current events, holidays or
particular consumer trends. It also allows companies to see if these
innovative promotions work or if it's time to try something new.</div>
Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com0tag:blogger.com,1999:blog-1985691888191094460.post-77268895507149423042016-01-15T09:56:00.002-08:002016-01-15T09:56:58.221-08:004 things shoppers do with mobile devices in a storeAuthor: YI Mobility<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggv7Ua3SV6E1xN_NXPkNN_NGDeVMFA0Ehpi_gf5yjTMaWEVbMNMLvnxgZOOeGd0e5x74XEnW4vKe-5_Sw1ngLpUD0-JWkeXe2PtJklcYf5BvVIHuDkx3n6ugfhVYPMuRlQebVIpMs69LnD/s1600/4+things+shoppers+do+with+mobile+devices+in+a+store_Yi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggv7Ua3SV6E1xN_NXPkNN_NGDeVMFA0Ehpi_gf5yjTMaWEVbMNMLvnxgZOOeGd0e5x74XEnW4vKe-5_Sw1ngLpUD0-JWkeXe2PtJklcYf5BvVIHuDkx3n6ugfhVYPMuRlQebVIpMs69LnD/s400/4+things+shoppers+do+with+mobile+devices+in+a+store_Yi.jpg" width="400" /></a></div>
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<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you own a small business you've probably seen your customers using mobile devices in your space. Whether its diners searching through menus with smartphones in hand or shoppers walking aisles with their heads down reading a small screen, Internet Retailer shared an InReality report that found </span><a href="https://www.internetretailer.com/2015/04/09/75-store-shoppers-use-their-mobile-devices-store" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">75 percent of customers</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> use a mobile device while visiting a physical retail location.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Some people may believe the use of phone or tablets serves as an obstacle between consumers and businesses, but if a location has the right solutions it can use this technology trend to its advantage. Working with mobile benefits allows you to provide optimal service to your customers through physical and digital best practices. Here are four mobile consumer activities you have to prepare for:</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Comparative pricing</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">EMarketer reported the primary reason millennial shoppers use smartphones while in a business location </span><a href="http://www.emarketer.com/Article/Do-Millennials-Actually-Use-Smartphones-Shopping/1012363" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">is to comparative shop</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. When a young shopper sees a product they like, they'll use their mobile device to search online for a better price or other variants of the product.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You need to get ahead of your customers. Before you put a product on display, you should do a quick search online to see what your customers will find when they comparative price in store. Keep in mind, many searches are location specific, so they often will bring up other stores in the area.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Knowing what's available allows you to communicate the reasons for your prices. If you offer lower prices than local or the most popular competitors, you should encourage in-store mobile use. If you're prices are bit higher, than you know to emphasize other benefits like convenience, selection, quality, service or discounts.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Researching product and business information</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sometimes product packaging doesn't deliver enough information. Modern savvy consumers want to search their smartphones for information directly from the business that creates the merchandise and other users who post reviews online. They'll look for stuff that businesses won't say like if the item has a history of breaking or doesn't perform as advertised.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once again, you need to discover what the customers will find. When sales clerks talk with customers they should be familiar with what information the shopper already has. Employees can also track customer comments and online discoveries, so they know what answers the business needs on the ready. For example, diners often search for health aspects of certain dishes, enough requests for specific details may encourage restaurants to list calorie counts next to meal choices or you might send out online messages advertising healthy eating options.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Collecting consumer data helps you determine what information is most critical for marketing content and in-store signage.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Social Sharing</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Online reviews will also include your store. You need to encourage positive ratings on popular social media business appraisal sites. Loyalty programs, optimal service and a fun atmosphere can foster positive perceptions that can extend to Internet comments.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Customers will write reviews of their in-store experience while they are still in your business. If you start to feel an interaction is spiraling downward, the negative effects may last longer than the singular occurrence if something isn't done. You need to be aware shoppers communicate their preferences and complaints with their friends using their mobile devices.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This means you can earn a free form of marketing content by encouraging shoppers to share their positive visits with their online contacts. This can be as simple as suggesting they take a picture of an outfit and ask their friends on Instagram how it looks, or it can be an official incentive program that rewards shoppers and diners for their social shares.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Looking for deals</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Shoppers will use their mobile devices to find special deals. A Shopatron eCommerce Study discovered consumers shop with their smartphones </span><a href="http://ecommerce.shopatron.com/blog/5-ways-shoppers-are-using-their-mobile-phones-your-store" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">to scan QR codes</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and take advantage of other special discount programs - this was the most popular option for use after comparative shopping and gathering different sources of product information. The report found that consumers don't like specific company apps as much as general services to help find deals and local stores.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Businesses can use specialized technology like beacons to send discounts straight to a customer's phone, rather than forcing them to find them on their own. If a shopper or diner uses their phone to search for deals, a business with a beacon device can broadcast general deals or send specialized promotions to individual customers based on their past consumer activities.</span></div>
<b id="docs-internal-guid-091000bf-466e-46c4-0665-a0852658e8b6" style="font-weight: normal;"><br /></b>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sources:</span></div>
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<a href="http://www.emarketer.com/Article/Do-Millennials-Actually-Use-Smartphones-Shopping/1012363" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://www.emarketer.com/Article/Do-Millennials-Actually-Use-Smartphones-Shopping/1012363</span></a></div>
<b style="font-weight: normal;"><br /></b>
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<a href="http://www.aol.com/article/2015/11/23/retailers-give-shoppers-new-reasons-to-use-mobile-phones-in-stor/21271543/" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://www.aol.com/article/2015/11/23/retailers-give-shoppers-new-reasons-to-use-mobile-phones-in-stor/21271543/</span></a></div>
<b style="font-weight: normal;"><br /></b>
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<a href="https://www.internetretailer.com/2015/04/09/75-store-shoppers-use-their-mobile-devices-store" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">https://www.internetretailer.com/2015/04/09/75-store-shoppers-use-their-mobile-devices-store</span></a></div>
<b style="font-weight: normal;"><br /></b>
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<a href="http://ecommerce.shopatron.com/blog/5-ways-shoppers-are-using-their-mobile-phones-your-store" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://ecommerce.shopatron.com/blog/5-ways-shoppers-are-using-their-mobile-phones-your-store</span></a></div>
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<a href="https://www.internetretailer.com/2015/04/09/75-store-shoppers-use-their-mobile-devices-store" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">https://www.internetretailer.com/2015/04/09/75-store-shoppers-use-their-mobile-devices-store</span></a></div>
Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com1tag:blogger.com,1999:blog-1985691888191094460.post-3476308358728533572016-01-15T09:54:00.002-08:002016-01-15T09:54:51.161-08:00When to ditch your customer loyalty program for a better oneAuthor: YI Mobility<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1GdeqAOwLhnAlEFzaZR3_LkWCKx-agnF1RYr17RSoqa4MlW33VqxZuu-nAarh5EAsk7wfEJggv2JcDvhE9i6f7p07Zw3D66tXRbhCEv_-aB2vRfIrkS-sF998PDha_say5lhR6Zyiswx_/s1600/When+to+ditch+your+customer+loyalty+program+for+a+bettor+one_Yi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="295" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1GdeqAOwLhnAlEFzaZR3_LkWCKx-agnF1RYr17RSoqa4MlW33VqxZuu-nAarh5EAsk7wfEJggv2JcDvhE9i6f7p07Zw3D66tXRbhCEv_-aB2vRfIrkS-sF998PDha_say5lhR6Zyiswx_/s400/When+to+ditch+your+customer+loyalty+program+for+a+bettor+one_Yi.jpg" width="400" /></a></div>
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<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Many consumer loyalty programs have been proven to work, but not all of them. Experian marketing found </span><a href="http://www.experian.com/blogs/marketing-forward/2011/02/10/loyalty-email-campaigns-outperform-retain-customers/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">72 percent of companies</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> who use some form of discount reward systems see a return on their investment. What happens with the remaining 27 percent?</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You don't want to waste time and resources on a loyalty program that doesn't motivate spending and return visits. There are indications that you need to make adjustments to your current system, and then there are signs you need to completely start over.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You have plenty of members but no insight</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It may seem counterintuitive, but the problem with your loyalty program might be too many members; at least, more subscribers than your current system can keep up with. The Wise Marketer Blog said many stores launch a loyalty initiative with great recruitment techniques but </span><a href="http://www.thewisemarketer.com/news/read.asp?lc=d61640dx4784zp" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">no strategies for data collection</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">and membership management.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Being unable to track your customers means you have no idea which ones come back and which sign up but never follow through. Instead of pouring all of your resources into attracting members, you need to make some effort to monitor, manage and satisfy the loyal shoppers you already have.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Investing in a loyalty program that shows when a consumer redeems rewards or makes a purchase, helps you measure the success of your program. What's better is a flexible solution that provides automatic, mobile and centralized performance. If you don't have a system in place to use the information generated by a loyalty program, you have no idea if it works and what you can do to keep members using the service.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Your employees can't even understand it</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">How many sentences does it take to explain your loyalty program? More importantly, can clerks explain the advantages concisely and quickly while performing a transaction with a customer? Not only will a simple loyalty program attract new members, it will prevent consumers from forgetting what to do and not getting their rewards.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Employee programs are not a single purchase, they are an ongoing service customers have to sign up for, so you have to continuously demonstrate value. While the subscription is free, Business.com said shoppers feel like they </span><a href="http://www.business.com/sales-and-marketing/how-to-build-a-customer-loyalty-program-that-works/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">invest time and effort</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> into programs, which means they want a return on their activities.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A simple point-based system or mobile performance are great ways to keep a loyalty program convenient and easy. You might find a way to give shoppers power so they can dictate how they would like to use the service. This way, they feel like loyalty is on their terms instead of running through a complicated maze.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Your loyalty program is an island</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A shopper loyalty program can't exist on its own. The membership promotions must come from your brand's central message. Anything your store or restaurant uses to communicate with customers must be consistent with marketing, in-store service and consumer care practices.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For example, if you want to offer a punch card, the design and coloring should be the same as the patterns on your print advertisements or social media pages. This is sometimes a problem when loyalty programs are supplied through third parties. While a promotional partner can offer technology and consumer expertise experience, you also have to find a provider with a flexible system that allows you to design your own messages and online materials.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You don't have a formal system in place</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you just offer a physical punch card, it might encourage returning shoppers, but it won't supply you with any other benefits. A formal solution - preferably one that uses digital tools - not only encourages loyalty, but makes sure you get insight from daily activities.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">GI Insight, a market research company, found </span><a href="http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer-Loyalty-Programs-That-Actually-Add-Value.aspx" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">76 percent of shoppers</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> expect credible businesses to provide a formal loyalty program, according to Chiefmarketer. Most consumers want stores to offer specialized promotions and will gladly let businesses track their in-store activities through technology like mobile beacons to create unique messaging and discounts. If a business doesn't take part in such a program it misses out on learning from its historical data and might appear prehistoric to consumers.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Instead of offering a small loyalty incentive along with quality service and excellent products, the program should be integrated into the business's entire infrastructure. A loyalty system isn't just a tool, it's a great way to create a customer-focused business.</span></div>
<b id="docs-internal-guid-60472547-466a-fa2b-7d54-aa3aaf23660b" style="font-weight: normal;"><br /></b>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sources:</span></div>
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<a href="http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer-Loyalty-Programs-That-Actually-Add-Value.aspx" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer-Loyalty-Programs-That-Actually-Add-Value.aspx</span></a></div>
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<a href="http://www.thewisemarketer.com/news/read.asp?lc=d61640dx4784zp" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://www.thewisemarketer.com/news/read.asp?lc=d61640dx4784zp</span></a></div>
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<a href="http://www.experian.com/blogs/marketing-forward/2011/02/10/loyalty-email-campaigns-outperform-retain-customers/" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://www.experian.com/blogs/marketing-forward/2011/02/10/loyalty-email-campaigns-outperform-retain-customers/</span></a></div>
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<span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.6667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.business.com/sales-and-marketing/how-to-build-a-customer-loyalty-program-that-works/" style="text-decoration: none;">http://www.business.com/sales-and-marketing/how-to-build-a-customer-loyalty-program-that-works/</a></span></div>
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Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com0tag:blogger.com,1999:blog-1985691888191094460.post-77831025341328121042016-01-04T12:54:00.000-08:002016-01-04T12:54:08.070-08:00Stop wasting money: 4 shopping tricks for consumers<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-family: Arial;"><span style="font-size: 12px; line-height: 16.56px; white-space: pre-wrap;"><b>Author: YI Mobility Inc.</b></span></span></div>
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<span style="font-family: Arial;"><span style="font-size: 12px; line-height: 16.56px; white-space: pre-wrap;"><b><br /></b></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLGceN0mo2rNpckxW8y00EpUdjtjnsxlcTMvaJ5y613l6WxVP1nwp5Cp3Z_Sxm9mHoOpoKyOVesstGSw14-zy9nFgD7mJM3EG87dpNHgQlJgf-XUUWKGQPPoXuUQOcrD6W0WMVeAb6xkly/s1600/Stop+wasting+money+4+shopping+tricks+for+consumers_Yi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLGceN0mo2rNpckxW8y00EpUdjtjnsxlcTMvaJ5y613l6WxVP1nwp5Cp3Z_Sxm9mHoOpoKyOVesstGSw14-zy9nFgD7mJM3EG87dpNHgQlJgf-XUUWKGQPPoXuUQOcrD6W0WMVeAb6xkly/s320/Stop+wasting+money+4+shopping+tricks+for+consumers_Yi.jpg" width="320" /></a></div>
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<span style="font-family: Arial;"><span style="font-size: 12px; line-height: 16.56px; white-space: pre-wrap;"><b><br /></b></span></span></div>
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<span style="font-family: Arial;"><span style="font-size: 12px; line-height: 16.56px; white-space: pre-wrap;"><b><br /></b></span></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Shopping can be fun. Visiting your local marketplace in search of an exciting outfit, necessary supplies or other purchases isn't a chore for many people, but rather an entertaining diversion similar to pursuing a trophy. If you want to be a successful hunter, and ensure the cost of your activities doesn't outweigh the benefits, you have to avoid wasting money on bad consumer habits. Here are four strategies for getting the most value on your shopping trips:</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Know what you already have</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Have you ever bought groceries only to end up with two cartons of milk because you forgot to check your refrigerator? Before you go out shopping, Popsugar, a lifestyle blog, suggested you </span><a href="http://www.popsugar.com/smart-living/How-Stop-Wasting-Money-Grocery-Store-34831861" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">take a quick inventory</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> of the supplies you're looking to replenish. You should also take a look at the belongings new purchases may compliment.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Handy mobile devices can make this process simpler. You can take a picture of cabinets and fridge shelves to see how much food is left. Try shopping with photos of your favorite clothing items to ensure accessories or other pieces will match your ensemble.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Set a limit</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You want to make sure you only spend as much as you can afford. When planning a shopping trip you should take time to look at your bank account and have a strong grasp of your current finances. If you're out shopping, take a second to check your balances on your phone.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Documenting your limit helps you keep it in mind and prevents you from constantly moving your financial restrictions higher as you shop. Bankrate advised consumers to withdraw their </span><a href="http://www.bankrate.com/finance/personal-finance/5-steps-to-stop-compulsive-spending-3.aspx" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">available limit in cash</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and banning the use of credit cards on afternoon shopping sprees.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Avoid taking too many trips</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Making lots of little trips to stores can start to add up. The Lifehacker advice site warned shoppers against buying </span><a href="http://www.lifehack.org/articles/money/25-unnecessary-wastes-money-you-dont-think-about.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">lots of small snacks</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> when they can save money by buying in bulk. People often feel the need to buy something every time they visit a store. If you have this habit, you may want to limit your trips to the market.</span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can schedule your shopping trips like events. This gives you time to prepare your finances and lists. It also provides you with a chance to make large purchases that will last for some time.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Join a loyalty program </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You should find stores in your community that offer consistent value and service. There's nothing worse than spoiling a shopping trip with frustrations from poor customer care or shoddy merchandise. Settling on favorite locations - especially for food or other supplies you must continuously buy - gives you a dependable source for shopping satisfaction.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When you do visit the same store numerous times, you should profit from your loyalty by joining a discount program. Every trip to your favorite business can earn deals, free merchandise or specialized service if you find a store with a membership offer.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You want to find a loyalty program most convenient to you. Many shoppers lose money by forgetting punch cards or coupons at home, so see if you can find a business that will let your redeem points online or through your mobile device.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Citation:</span></div>
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<a href="http://www.lifehack.org/articles/money/25-unnecessary-wastes-money-you-dont-think-about.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.lifehack.org/articles/money/25-unnecessary-wastes-money-you-dont-think-about.html</span></a></div>
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<a href="http://www.bankrate.com/finance/personal-finance/5-steps-to-stop-compulsive-spending-6.aspx" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.bankrate.com/finance/personal-finance/5-steps-to-stop-compulsive-spending-6.aspx</span></a></div>
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<a href="http://www.popsugar.com/smart-living/How-Stop-Wasting-Money-Grocery-Store-34831861" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.popsugar.com/smart-living/How-Stop-Wasting-Money-Grocery-Store-34831861</span></a></div>
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<span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><a href="http://time.com/money/3070984/overspending-overconsumption-stuff/" style="text-decoration: none;">http://time.com/money/3070984/overspending-overconsumption-stuff/</a></span></div>
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Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com0tag:blogger.com,1999:blog-1985691888191094460.post-17286346279556671932015-12-30T19:14:00.003-08:002016-01-04T12:53:59.826-08:005 tricks to pull in window shoppers<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="line-height: 22.72px;"><b>Author: YI mobility</b></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisJhaiyruo3wy5-rkezMpQixOMWtZm-cVXsEJ5S1aB68un0X5NzYV7k7Ol2JgWP4aKxjxPcnGHvFU8OLgCo3p0ZsWE3uTZtPzdaXJMuiSzHbw1O0oax5t00V9or4ynHNxgELS7s9OcZmcR/s1600/5+tricks+to+pull+in+window+shoppers_Sage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisJhaiyruo3wy5-rkezMpQixOMWtZm-cVXsEJ5S1aB68un0X5NzYV7k7Ol2JgWP4aKxjxPcnGHvFU8OLgCo3p0ZsWE3uTZtPzdaXJMuiSzHbw1O0oax5t00V9or4ynHNxgELS7s9OcZmcR/s320/5+tricks+to+pull+in+window+shoppers_Sage.jpg" width="213" /></a></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When people start walking around markets without a specific shopping goal in mind, you want to have tactics in place to turn your location from a diversion into a destination. You can do this by offering a reward, entertainment or a unique experience. Here are five ways you can communicate your business is a stop not to be missed:</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Window displays outside the ordinary</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A window display is your first chance to promote your offerings and your brand. When designing your storefront, it might be best to ignore standard practices and do something nobody would expect.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Harvard Business Review suggested you can capture consumers' attention </span><a href="https://hbr.org/2015/03/7-ways-to-capture-someones-attention" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">with expectancy violation theory</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - the need to investigate things that are out of the ordinary. If the window display for your shoe store displays chocolate bars, passersby will have an innate need to find out why.</span></div>
<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You may not want be too random with your visual merchandising for fear of confusing shoppers, but a tiny out of place detail can encourage intrigue.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Choose the right color for your sales signs</span></div>
<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Colors influence behaviors. Shopify said stores </span><a href="https://www.shopify.com/blog/14254569-why-all-sale-signs-are-red-the-science-of-color-in-retail" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">favor the color red</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for sales events because it promotes a sense of urgency. If you want marketing that pulls people into your space, special deals have to stand out.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This may mean red won't work if your overall branding is crimson, it would just blend in. You may think of using green because it communicates wealth or blue which creates impressions of honesty.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Outdoor sales racks</span></div>
<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You might think bringing product displays outside may appear sloppy, but there are certain times disorder can be profitable. Some stores use disorganized sales racks to create </span><a href="http://www.mirror.co.uk/money/personal-finance/9-tricks-shops-use-you-1745531" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">a kind of treasure hunt</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for their customers, according to The Mirror.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If you put a clothes rack or shelf full of products outside, you can show off your stores variety. By putting an assortment of goods out front, window shoppers may start sorting through options and move inside when they see quality products, but not the specific ones they want.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Greet them with a smell</span></div>
<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It's a fairly common tactic for grocery stores to put rotisserie chickens and fresh baked bread near the front door so the business greets shoppers with appetizing smells. Your business may not sell consumables, but the sense of smell is important and you should take it into account when designing your space.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For example, when you run a bookstore you probably don't want the people walking by your front door to get a whiff of must or mildew. Instead, you can use air fresheners or candles to create a proper atmosphere that extends from your store to the space immediately out front.</span></div>
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<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. Talk to their phone</span></div>
<div dir="ltr" style="line-height: 1.7181818181818183; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Wouldn't it be great if you could greet every person who walked by your store? If you use a mobile loyalty program, you can send discounts and promotions to shoppers in your area looking for a good deal.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As soon as they're within range of your front door, mobile shopping subscribers can receive whatever message you want to send. You should find a flexible program you can design yourself to take advantage of other tricks like color and expectancy violation.</span></div>
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<span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.6667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.entrepreneur.com/article/231747" style="text-decoration: none;">http://www.entrepreneur.com/article/231747</a></span></div>
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<span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.6667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.shopify.com/blog/14254569-why-all-sale-signs-are-red-the-science-of-color-in-retail" style="text-decoration: none;">https://www.shopify.com/blog/14254569-why-all-sale-signs-are-red-the-science-of-color-in-retail</a></span></div>
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<span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.6667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.mirror.co.uk/money/personal-finance/9-tricks-shops-use-you-1745531" style="text-decoration: none;">http://www.mirror.co.uk/money/personal-finance/9-tricks-shops-use-you-1745531</a></span></div>
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<span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.6667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="http://www.moneycrashers.com/retailers-impulse-buys-store-layouts/" style="text-decoration: none;">http://www.moneycrashers.com/retailers-impulse-buys-store-layouts/</a></span></div>
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<span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.6667px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.shopify.com/blog/12706185-a-fool-proof-guide-to-creating-window-displays-that-turn-heads-and-drive-foot-traffic" style="text-decoration: none;">https://www.shopify.com/blog/12706185-a-fool-proof-guide-to-creating-window-displays-that-turn-heads-and-drive-foot-traffic</a></span></div>
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<a href="https://hbr.org/2015/03/7-ways-to-capture-someones-attention" style="text-decoration: none;"><span style="background-color: #e8e8e8; color: #0000aa; font-family: Arial; font-size: 12.6667px; vertical-align: baseline; white-space: pre-wrap;">https://hbr.org/2015/03/7-ways-to-capture-someones-attention</span></a></div>
Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com0tag:blogger.com,1999:blog-1985691888191094460.post-76401340466983146472015-12-30T19:11:00.001-08:002015-12-30T19:11:17.671-08:004 things shoppers like about loyalty programs<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="line-height: 22.72px;">Author: YI mobility</span></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Before your business implements a loyalty program, you have to understand what features are most attractive to consumers. You don't want to waste time and resources on a program that doesn't resonate with the shoppers you need returning to your store. Here are four loyalty benefits proven to entice modern audiences:</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Customers prefer stores with loyalty programs</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The first thing you need to know is that modern consumers do, in fact, favor stores that offer some form of loyalty incentives. Entrepreneur Magazine shared a variety of examples of businesses that saw </span><a href="http://www.entrepreneur.com/article/233362" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">a measurable increase in sales</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> after providing their shoppers or diners with reasons to keeping frequenting their establishments.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A number of different types of programs have proven effective. Response Media shared Mintel market research reports that found loyalty rewards encouraged shoppers </span><a href="http://www.responsemedia.com/retailer-loyalty-programs-what-do-customers-really-want/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">to buy additional items</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, spend more on a single trip and make frequent visits. Programs that offered deals or discounts for more than one type of activity demonstrated the most results.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Shoppers want to save money, not earn stickers</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stores have to recognize which incentives will influence people's decision to sign up for a loyalty program. TechnologyAdvice, a business information resource, conducted a survey of consumers </span><a href="http://technologyadvice.com/gamification/blog/why-customers-participate-loyalty-programs/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">that found cash is king</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. More than half of respondents said saving money was the primary reason they subscribed to loyalty programs.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Receiving rewards came in second with 37.5 percent of shoppers saying they joined programs with hopes of getting free merchandise or other prizes. Social rewards, such as social media badges, proved to be unpopular with respondents as some customers said such incentives would actually discourage them from joining loyalty programs.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Digital is on the rise</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The TechnologyAdvice survey found one-third of shoppers prefer loyalty programs offered through a digital option, about one-third want a physical card and the remaining consumers don't have a preference either way. Digital grows in popularity as technology becomes more convenient, 59 percent of shoppers said they would be more likely to subscribe to a loyalty program if it had an app they could use on their mobile devices.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stores need to keep up with the times and appeal to their shoppers as they adopt mobile tools. Businesses that offer digital loyalty programs can appeal to consumers that like physical reward systems like punch cards by offering an electronic version that offers the same performance as the traditional option.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Don't make them start at the beginning</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once a store understands why shoppers like loyalty programs, the business can offer sign up in the most convincing terms possible. Kissmetrics collected a variety of industry studies that found consumers don't like </span><a href="https://blog.kissmetrics.com/what-customers-want/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">to start brand new activities</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to receive rewards; they are more likely to participate in programs if they feel they've already begun.</span></div>
<span id="docs-internal-guid-7af8e49d-f604-3a0b-cca8-21a38f3e5849"><span style="font-family: Arial; font-size: 14px; vertical-align: baseline; white-space: pre-wrap;">This means companies should start loyalty program pitches by listing what the consumer has earned thus far and how they need to sign up to receive benefits. Tracking shopper performance allows sales teams to approach possible loyalty program members with data that makes signup simple and rewarding.</span></span>Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com1tag:blogger.com,1999:blog-1985691888191094460.post-82190814452388895442015-12-30T19:10:00.001-08:002015-12-30T19:10:20.946-08:004 retail technology trends shoppers can expect in 2016<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="line-height: 22.72px;">Author: YI mobility</span></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Online stores may be convenient but many shoppers still enjoy spending the afternoon visiting their favorite shops and interacting with creative displays. Recently, technology innovations have allowed businesses to offer in-store guests experiences they could never encounter through e-commerce shopping. Here are four technologies and display trends shoppers can expect to see in 2016:</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1. Retail displays as spectacles</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Each store only has so much space to display products, interact with shoppers and provide informative materials. In the past, businesses were hesitant to devote real estate to frivolous pieces of entertainment that attracted shoppers, but failed to convert sales. Technology advancements allow stores to feature displays that entertain and inform while taking up very little room.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stores can hang flat screens on walls able to interact with consumers through digital functionality. Shoppers can rotate through outfits, dive down into product details or even play games. Time magazine featured businesses using technology to encourage visits by </span><a href="http://time.com/3938488/retail-displays/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">offering shoppers free recreational digital activities</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or computing product demonstrations on giant, immersive screens.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Offering shoppers' technology they can't find anywhere else turns a store into a fun destination. Advanced displays can serve double duty if they offer innovative experiences and show store offerings.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">2. Smart dressing rooms</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">One major advantage physical stores have over online retailers is customers can actually hold merchandise in their hands and check to see if clothing fits. Products like women's dresses really don't have a universal size system; a four from one brand can be very different from another. Smart dressing rooms allow consumers to check how clothing looks while still browsing through products like an online store.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">According to The Fiscal Times many high-end clothing stores have smart dressing rooms with touch screen computers that </span><a href="http://www.thefiscaltimes.com/2015/01/13/5-Innovations-Are-Changing-Way-We-Shop" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">communicate with inventory systems</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. A shopper may bring items into the fitting room and then use the mobile device to scroll through other options the store has in stock. If something doesn't fit, a person can check for other sizes or find different colors and styles without having to constantly travel back and forth.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Many smart dressing rooms are capable of communicating with sales staff. This allows employees to bring outfits to shoppers in fitting rooms or prepare items for sale without forcing customers to carry numerous products around with them as they continue shopping.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Mannequins that watch you</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This one may seem a little creepy at first, but stores and customers can profit from mannequins able to watch consumers. Stores outfit retail displays with scanners and sensors that record and analyze shoppers in hopes of understanding consumer trends better. EMarketer said mannequins are the perfect host </span><a href="http://www.emarketer.com/Article/Enter-High-Tech-Mannequin/1011448" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">for facial recognition technology</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> because they naturally draw the eyes of consumers.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Most stores need advanced data analytics to stay competitive in the modern market. Just recording information from sales isn't enough, stores need methods to track every shopper who walks through their space and learn what separates browsers from buyers.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The benefit to the shoppers is increased personalization. If a store understands what type of customer is most likely going to visit the space during a certain time or season they can present offers and deals that really communicate to the shopper's needs. When the mannequin recognizes a customer, so will the store.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Beacon technology delivers specialized discounts.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Some of these technologies are a little high-end, but most stores can offer shoppers personalized discounts and capture consumer data by implementing cost-efficient beacon technology. Like mannequins' sensors, beacons recognize certain shoppers but instead of taking video of their faces, beacon signals communicate with shoppers' mobile devices.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">If a customer downloads a beacon loyalty app they can receive special discounts and coupons whenever they step into their favorite stores. Companies with beacon apps send greetings and discounts automatically based on a particular person's previous interactions with the business. Shoppers can also use the app to record their own activities and earn rewards through membership programs or digital punch cards - and they won't leave their information at home like previous loyalty cards.</span></div>
<span id="docs-internal-guid-a9d21ab3-f602-41e7-e42d-1321b07cf442"><span style="font-family: Arial; font-size: 14px; vertical-align: baseline; white-space: pre-wrap;">Most beacon programs are less invasive than other monitoring technologies because the power is in the consumer's hands. Each shopper can choose whether or not to download the app. After installation, a customer can choose when to turn on GPS technology to capture activities and earn discounts and deals. It is technology specifically designed to make shopping fun and rewarding without the hassle of similar programs or the privacy issues of other tracking innovations.</span></span>Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com0tag:blogger.com,1999:blog-1985691888191094460.post-30230510481956609652015-12-30T19:07:00.001-08:002015-12-30T19:07:56.448-08:00What retailers can learn from the 2015 holiday season<span style="line-height: 22.72px;">Author: YI mobility</span><br />
<span style="line-height: 22.72px;"><br /></span>
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<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Retailers can learn a lot from shopping trends demonstrated by the 2015 holiday season. After a slow Black Friday, ABC News reported holiday sales are projected to </span><a href="http://abcnews.go.com/Business/wireStory/holiday-shopping-2015-consumers-buying-expensive-gifts-35885782" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">grow a little from 2014</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> but not as much as previously hoped.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Across the board, most stores project consistent business but are still slowly losing ground to e-commerce channels. By studying what 2015 holiday shoppers like about online channels and want from physical stores, businesses can design more effective retail spaces for 2016.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Stores' advantages during the holiday season</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Small Business Trends suggested numerous consumers still favor visiting </span><a href="http://smallbiztrends.com/2014/08/consumers-prefer-shopping-in-a-store.html" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">physical spaces over shopping online</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Some of the benefits shopping in stores provides include the ability to speak with product experts, try out merchandise and not having to wait for delivery.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">These advantages can really stand out in the holiday season when people buy products for friends and family that need to be available by specific deadlines. People visit stores to get their hands on presents they can take home for Christmas themselves instead of leaving delivery to outside parties. Shoppers need help with merchandise because they buy for other people, so they ask questions about brands they themselves have no experience with.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Some stores can go the extra mile by offering decorations and displays that delight young shoppers and families. With the right marketing and interior design, a small business can turn its location into a holiday destination.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When stores get desperate</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Despite numerous advantages, some stores struggle to provide the convenience and personalization of online retailers. The National Retail Federation report for the 2015 holiday shopping season predicted</span><a href="https://nrf.com/media/press-releases/retailers-very-digital-holiday-season-according-nrf-survey" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">almost half of all gift purchases</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> will be made online. E-commerce holiday spending has been growing steadily for the last 10 years.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To compete, CBS News reported, many stores go to extreme measures to make physical spaces just as convenient as online stores. Some businesses plan to stay open much later on Christmas Eve for last-minute shoppers. It may not be long until stores stay open on Christmas Day itself.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When sales really start to slow down, stores have to slash their prices and offer promotions that may put them in the red.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 700; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Offer the same convenience as online shopping</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Businesses need to find more effective ways to compete with online stores during the holiday season and throughout the year. TechCrunch suggested physical spaces can use technology to offer online convenience through </span><a href="http://techcrunch.com/2015/12/21/e-commerce-isnt-everything/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">cost-efficient and innovative means</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div>
<div dir="ltr" style="line-height: 1.7999999999999998; margin-bottom: 17pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The NRF report found more shoppers should use mobile devices to browse for products while debating whether to make a final purchase online or in-store in 2015. Not only that, but if shoppers do visit a physical space, they will likely use their phone or tablet to compare options and search for the best deal.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> If a business uses an in-store tool like beacon technology, they can offer the simple and personalized experience of online shopping, but with the advantages of a physical space. Business can push special holiday promotions and greetings to every shopper that enters their store through his or her preferred mobile device. It gives customers another reason to make a shopping trip a fun winter tradition.</span><br />
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<span style="font-family: Arial; font-size: 14px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: 'Times New Roman'; font-size: small; white-space: normal;"><br /></span></span>Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com1tag:blogger.com,1999:blog-1985691888191094460.post-61902207924009102082015-11-24T23:05:00.001-08:002015-11-25T16:42:28.475-08:00The Basics of Context Marketing<style>
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Author: YI mobility<br />
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<span style="font-size: 10.5pt; line-height: 142%;">Normally people would love to receive a free iPhone as
promotional gift. If a person, however, had just spent the past several days
crawling through the desert without supplies; he or she would want a glass of
water, not an iPhone. This is a broad example that demonstrates a crucial rule
of marketing: context is important.</span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 10.5pt; line-height: 142%;">What is context marketing?</span></b></div>
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<span style="font-size: 10.5pt; line-height: 142%;">Wouldn't it be great if you could send food coupons to
customers as soon as they were hungry, or promote discounts on laptops the
second shoppers begin searching for new computers. Context marketing is the
process of delivering promotions and advertising materials to consumers based
on their current needs and resources.</span></div>
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<br /></div>
<div class="normal" style="line-height: 142%;">
<span style="font-size: 10.5pt; line-height: 142%;">Some people view contextual marketing as a way for companies
to form relationships with consumers as individuals. ZDnet described how better
audience data allows any business to operate </span><a href="http://www.zdnet.com/article/how-small-business-needs-to-think-about-customer-engagement/"><span style="color: #1155cc; font-size: 10.5pt; line-height: 142%;">like a small town
mom-and-pop shop</span></a><span style="font-size: 10.5pt; line-height: 142%;">
where the owner knows each customer by name and can recognize his or her needs
as soon as they walk through the door. Instead of talking with consumers
one-on-one, though, contextual marketers hope to create campaigns that send
messages through email communications, social media and mobile marketing that
feels just as personal as an in-person greeting.</span></div>
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<br /></div>
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<span style="font-size: 10.5pt; line-height: 142%;">When businesses deploy context marketing effectively,
marketers send promotions to the people who care about them the most at the
exact time consumers have motivation to act on them.</span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 10.5pt; line-height: 142%;">Important metrics of
contextualization</span></b></div>
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<span style="font-size: 10.5pt; line-height: 142%;">What does a business need to know about a customer to obtain
proper context? As much as they can.</span></div>
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<br /></div>
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<span style="font-size: 10.5pt; line-height: 142%;">Direct Marketing said contextual metrics go way beyond what </span><a href="http://www.dmnews.com/customer-experience/brand-and-customer-experience-are-inextricably-linked/article/404790/"><span style="color: #1155cc; font-size: 10.5pt; line-height: 142%;">CRM software
traditionally captures</span></a><span style="font-size: 10.5pt; line-height: 142%;">. Real-time data is most important. It's crucial marketers gain
visibility of how consumers perform and when. If an organization just collects
data from online platforms at the end of certain time periods, it misses out on
a variety of relevant factors that led to buying decisions.</span></div>
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<br /></div>
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<span style="font-size: 10.5pt; line-height: 142%;">The first thing companies can do to achieve a better view of
customer context is to integrate data from all business departments that
interact with consumers. Forrester suggested businesses will combine customer
service and marketing data over the next few years to gain visibility of </span><a href="http://blogs.forrester.com/carlton_doty/14-11-10-marketers_will_use_customer_context_to_supercharge_digital_engagement_in_2015"><span style="color: #1155cc; font-size: 10.5pt; line-height: 142%;">a consumer's complete
inbound journey</span></a><span style="font-size: 10.5pt; line-height: 142%;">.</span></div>
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<br /></div>
<div class="normal" style="line-height: 142%;">
<span style="font-size: 10.5pt; line-height: 142%;">The second way businesses will try to understand context is
by investing in new technology solutions. Better business software can take a
closer look at online interactions with social media postings or business
websites. Physical stores will probably invest in solutions that collect data
from real-world shopping interactions.</span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 10.5pt; line-height: 142%;">How to put context to use</span></b></div>
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<span style="font-size: 10.5pt; line-height: 142%;">Once an organization believes it has enough information to
gain proper insight on certain audiences, it needs to deliver the target
information when the consumer will most value it.</span></div>
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<br /></div>
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<span style="font-size: 10.5pt; line-height: 142%;">Online promotions can use past performance from previous
consumers to find the best time to deliver promotions. It's a matter of finding
the right call to action for the digital material. Should white papers provide
phone numbers to contact sales agents, or should they link to further
educational materials? Business must determine what their consumers look for in
each stage of their marketing funnel.</span></div>
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<br /></div>
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<span style="font-size: 10.5pt; line-height: 142%;">Thanks to technology, physical stores recently received a
very effective solution for contextual marketing. My Customer said beacon
technology allows businesses to </span><a href="http://www.mycustomer.com/feature/marketing/will-beacons-shine-brightly-customer-experience-firmament/167897"><span style="color: #1155cc; font-size: 10.5pt; line-height: 142%;">deliver promotions to
consumers</span></a><span style="font-size: 10.5pt; line-height: 142%;"> as soon as
they visit a business location. The company can provide deals and discounts to
customers in the perfect context, when they're in-store and ready to shop.</span></div>
<div class="normal" style="line-height: 142%;">
<span style="font-size: 10.5pt; line-height: 142%;">Beacon technology also helps businesses collect consumer data
as it works with mobile devices. When customers redeem discounts or sign up for
loyalty programs, the store can see what promotions or campaigns led to
conversion and the exact context that facilitated success.</span></div>
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Sources:</div>
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<br /></div>
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<a href="http://blogs.forrester.com/carlton_doty/14-11-10-marketers_will_use_customer_context_to_supercharge_digital_engagement_in_2015"><span style="background: #E8E8E8; color: #0000aa; font-size: 9.5pt; line-height: 115%;">http://blogs.forrester.com/carlton_doty/14-11-10-marketers_will_use_customer_context_to_supercharge_digital_engagement_in_2015</span></a></div>
<div class="normal">
<a href="http://www.dmnews.com/customer-experience/brand-and-customer-experience-are-inextricably-linked/article/404790/"><span style="background: #E8E8E8; color: #0000aa; font-size: 9.5pt; line-height: 115%;">http://www.dmnews.com/customer-experience/brand-and-customer-experience-are-inextricably-linked/article/404790/</span></a></div>
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<a href="http://customerthink.com/customer-experience-for-the-future-context-is-king/"><span style="background: #E8E8E8; color: #0000aa; font-size: 9.5pt; line-height: 115%;">http://customerthink.com/customer-experience-for-the-future-context-is-king/</span></a></div>
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<a href="http://www.zdnet.com/article/how-small-business-needs-to-think-about-customer-engagement/"><span style="background: #E8E8E8; color: #0000aa; font-size: 9.5pt; line-height: 115%;">http://www.zdnet.com/article/how-small-business-needs-to-think-about-customer-engagement/</span></a></div>
<div class="normal">
<a href="http://www.mycustomer.com/feature/marketing/will-beacons-shine-brightly-customer-experience-firmament/167897"><span style="background: #E8E8E8; color: #0000aa; font-size: 9.5pt; line-height: 115%;">http://www.mycustomer.com/feature/marketing/will-beacons-shine-brightly-customer-experience-firmament/167897</span></a></div>
Anonymoushttp://www.blogger.com/profile/01454777851940287387noreply@blogger.com0